I was the Art Director on the Baskin Robbins account when I was working at 22squared back in 08 and I was a part of the team that created the "Yay Team" - a group of characters that lose their minds when introduced to Baskin Robbin's favorite of the month ice cream. We worked with Nathan Love in NYC on the character designs and animation. I threw in some designs for the hell of it. Why? Why not!